© 2013 jobymiller Smith’s Consumer Products, Inc. Logo Design 2013

Smith’s Consumer Products, Inc. Logo 2013

Smith’s is one of my favorite and largest clients I have ever worked for, and they recently wanted to update their corporate logo to a “brushed metal” look. At Minshall & Minshall Creative, I created a new look that incorporates their classic Smith’s monicker into a shiny, brushed medallion with a slight drop shadow to lift the logo off the packaging and create a more dimensional feel. The logo can be found in department and sporting goods/hardware stores across the world such as Williams-Sonoma, Wal-Mart, Home Depot, Lowe’s, and Cabella’s,Smith’s Consumer Products, Inc. Logo Design 2013