I created many ads for the Arkansas Beef Council’s “Beef. It’s What’s For Dinner.” campaign, and it was a luxury working with Beef Council’s beautiful media library of professional photography. These print advertisements celebrated the dedication of Arkansas cattle producers while encouraging consumers to support locally raised beef. Published in regional publications including Front Porch and Arkansas Cattle Business, the campaign combined bold imagery, clean design, and compelling messaging to highlight the people behind Arkansas agriculture and strengthen the connection between local farms and family dinner tables.