Is it a bird? A plane? A flying tax man?!? After a sequence of freakishly unlucky events, a once meek tax man is transformed into a super hero! Captain Contributor’s origin story and his mission to help people save on their taxes is out of this world. And what’s with that form-fitting leotard? In an[…]
When a Marketing coworker comes to you with an idea, you have to deliver, and hopefully that is the case with this project. We wanted to utilize the “Grow” theme common with the HSAToday product, and use seeded paper that can be planted and grown. We used recycled paper and an organic theme to really[…]
In order to make follow up calls on prospective clients met through various events, salespeople and marketing need a Trailblazer themed contact card that invites the prospect to learn more and even request a demo of the product, reinforcing the brand identity and providing contact information. The use of hand cursive fonts creates a warm[…]
Continuing the Trailblazer theme into 2017 with a fresh new look, we have an updated Product Showcase highlighting the various lines of service important this year. Various versions of the showcase are prepared for the business managers by line of service, so that the booklet is tailored to the sales pitch and interest of the[…]
This is a great piece that continues the Trailblazer-look from other pieces into a Client Testimonial set to a “Stories around the campfire” theme. The colorful campfire setting echoes the colors and landscapes from product sales slicks and marketing pieces, and contains stylized campfire icons that help tie the whole thing together. Combine the rich[…]
Expanding on our trailblazer theme with lifestyle images and great-looking models, this Product Overview booklet contains a lot of high-level product information in an attractive format that reinforces the brand and theme from previous marketing materials they should have received. Combining the multi-angle stock models and landscapes with the corporate blues, and customized stylized flat[…]
This year’s DataPath, Inc. Connections / Best Practices Conferences 2017 are located in Las Vegas at the beautiful Monte Carlo Resort Casino, so the graphics have to be thrilling and encourage clients to buy into the Vegas excitement. All collateral has a Las Vegas skyline theme, with vector illustrations of the classic casino advertising signs surrounded[…]
For the DataPath, Inc. 2017 Company Meeting, we wanted some special graphics to mark the evolving Trailblazers theme, and the Marketing team had some specific ideas to fulfill. We did two T-Shirt designs, a warm and a cool, and all presentation materials included supporting graphics. Company T-Shirt Design & Company Meeting Agenda Layout
I have designed and collaborated on many different card designs for DataPath, and the client card customization program which requires assisting clients with custom printed card designs.
Benefit Administration software conferences need a little artistic flair to help keep things interesting. The hand-lettered chalkboard theme was so popular in 2015, it was requested again in 2016 by several presenters. Review Conference Agenda Website Review Conference Agenda Website
This gorgeous large format book with perfect binding and custom envelope really catches the eye with panoramic and outdoor adventure photography.
DataPath sends a “Merry Christmas” card every year, and when we are not supporting Children’s Hospital, I like to create a custom design. Nothing says holidays like a snowy backdrop and a custom ribbon letterform with a dusting of snow on top, followed by a cheery New Year’s greeting.
In 2015, DataPath began an new yearly tradition – the annual company chili cook-off! It has since become a yearly favorite and the chili character now a mainstay in all cook-off appearances in the form of posters, emails, table-toppers and contest materials.
Being a sponsor of the Business of the Year, DataPath decided to fill a full page ad to reinforce the Trailblazer theme/slogan. The theme allows us to highlight the premier software, and the company as a leader in the industry.
Be it special after-hours conference events, seminars or corporate sales meetings – it’s imperative to have suitable signage, banners, branding that reinforces the corporate image. Customized and themed collateral are far more enjoyable and memorable than generic corporate mainstays. These clients attend a lot of these sorts of events, and there is a lot of competition,[…]
There are times when a slick, professionally generic look is required for certain venues or products, and you must rely on classic stock photos of smiling doctors – considering the audience. So when salesmen request a specific look to compete in a certain area, turning out a sharper look than competitors is a must – which[…]
The 2016 DataPath Connections Conference was held in Denver, and with a special event being held at Coors Field a baseball theme wrote itself. All collateral including signage, agendas, posters featured custom sports-themed type treatments, hand-lettered fonts, and a baseball theme to get clients excited about joining the group at the ballgame.
As part of our “All Trailblazers Leave a Path” marketing theme, I created letter-sized sales slicks for each line of service with an outdoor adventure touch that translated across websites, postcards, banners, etc. Even though each slick featured a different type of outdoor adventure environment, it was important that they all felt part of the[…]
DataPath Administrative Services went on the road in 2016 and presented educational seminars on employee benefits. For invitations, emails, postcards and other collateral I designed a geodesic diamond refraction pattern that could be repeated and personalized for each location. Landscapes and urban views worked especially well in the refracted pattern, and made for a very[…]
DataPath is a sponsor to Arkansas Best Places To Work each year, and for the first time, in 2015 featured a full page back cover.
For the 2015 Conference season I developed a “Travel Americana” theme that could fit for any state or event, and across all areas of focus. The travel theme culminated to a similar style and text treatment at the 2015 DataPath Connections Conference in Florida, featuring an art deco element much like the hotel venue hosting[…]
Every new client on the RenewCard program receives the physical debit card, as well as supporting materials and various collateral. It’s important that all materials have the same personality and appropriate branding. Any materials coming from Support or Sales must be redesigned to fit all the current marketing material, and match the collateral received with[…]
Smith’s Consumer Products produces an attractive line of knife sharpeners, and recently added a new product to their Pro Series line of Sharpeners that are adjustable, allowing you change the angle of the blade sharpener. I produced packaging designs for the electric and manual sharpeners with Minshall & Minshall Creative, and photographer Mark Mathews, and[…]
Here is an example where digital painting and photoshop skills really come in handy. I photographed the sign in The Heights (Little Rock, Arkansas) in order to create a frosty winter backdrop to advertise holiday specials for Thinc Marketing, Inc.
Catalogs are always a great deal of work, and such a feat requires page layout, photoshop, illustration, copy editing, photography, etc. I usually do a little bit of everything when it comes to a project like this, and it requires Marketing agents, Photographers, Creative Directors, Graphic Designers, Executive input, Printers. Lots of fingers are in[…]
This is a student Graphic Design project I did while attending UAFS. I received two ADDY awards for this project, one for Graphic Design Best in Show for my Retail Package Design, and one for the Petgea Logo Design. For the package itself, I used blister packages I found at a retailer, designed the inner[…]