Celebrating local food begins with celebrating the people who grow it. Developed for the Arkansas Grown Farmers Market Week campaign, this integrated marketing project included the creation of an original promotion logo and illustration, coordinated print advertisements in 501 LIFE Magazine, and a series of social media graphics promoting markets across the state. The campaign encouraged Arkansans to shop local, meet their farmers, and experience the fresh flavors of the season while raising awareness of the vital role farmers markets play in supporting local producers, healthy communities, and Arkansas agriculture.