Is it a bird? A plane? A flying tax man?!? After a sequence of freakishly unlucky events, a once meek tax man is transformed into a super hero! Captain Contributor’s origin story and his mission to help people save on their taxes is out of this world. And what’s with that form-fitting leotard? In an[…]
When a Marketing coworker comes to you with an idea, you have to deliver, and hopefully that is the case with this project. We wanted to utilize the “Grow” theme common with the HSAToday product, and use seeded paper that can be planted and grown. We used recycled paper and an organic theme to really[…]
In order to make follow up calls on prospective clients met through various events, salespeople and marketing need a Trailblazer themed contact card that invites the prospect to learn more and even request a demo of the product, reinforcing the brand identity and providing contact information. The use of hand cursive fonts creates a warm[…]
This is a great piece that continues the Trailblazer-look from other pieces into a Client Testimonial set to a “Stories around the campfire” theme. The colorful campfire setting echoes the colors and landscapes from product sales slicks and marketing pieces, and contains stylized campfire icons that help tie the whole thing together. Combine the rich[…]
This year’s DataPath, Inc. Connections / Best Practices Conferences 2017 are located in Las Vegas at the beautiful Monte Carlo Resort Casino, so the graphics have to be thrilling and encourage clients to buy into the Vegas excitement. All collateral has a Las Vegas skyline theme, with vector illustrations of the classic casino advertising signs surrounded[…]
For the DataPath, Inc. 2017 Company Meeting, we wanted some special graphics to mark the evolving Trailblazers theme, and the Marketing team had some specific ideas to fulfill. We did two T-Shirt designs, a warm and a cool, and all presentation materials included supporting graphics. Company T-Shirt Design & Company Meeting Agenda Layout
I have designed and collaborated on many different card designs for DataPath, and the client card customization program which requires assisting clients with custom printed card designs.
I have created Photoshop composites for company wallpapers which reinforce a then, new brand mark, while using an interesting design method known as “knolling”. The obvious goal, to have a wallpaper that fits each season and is a little more festive than the usual corporate blue with logo.
This is an interesting project that isn’t your everyday print job. The card is shipped charged and loaded with product demo videos, and designed with a custom wrap that fits DataPath’s Trailblazer theme. The card is wrapped with a seamless photo-composite mountain landscape scene created in photoshop. When the client opens the card, they are[…]
Benefit Administration software conferences need a little artistic flair to help keep things interesting. The hand-lettered chalkboard theme was so popular in 2015, it was requested again in 2016 by several presenters. Review Conference Agenda Website Review Conference Agenda Website
Salesmen typically love sports, and ours are no different, so it was a no-brainer that they’d really enjoy this March Madness promotional gift item. The design was a big hit with clients and prospects that, and was proven to be a fun distraction in many a break room. The logo and campaign slogan are featured[…]
2016 marked an important year for DataPath, and we brought in the new business year with a company wide meeting. All out of state employees attended and there were a lot unfamiliar faces, so a strong company message and appearance was super important. As part of the teambuilding, I designed a hand tailored text treatment[…]
Infographics can really save a project from going stale and boring due to a very dry subject matter that most people just don’t want to read about, like healthcare laws, or employee benefits for example. Target audience participation is greatly increased with interesting infographics and useful data over plain text, and thus, less likely to[…]
The DataPath website needed the Trailblazer touch as well, and in 2017 a whole new set of custom flat stylized icons. The flat stylized icons have a timeless and modern feel fitting for a technology company, and contrast well with the exciting trailblazer outdoor photography. Also featured in small detail is the tri-tone color palette[…]
This gorgeous large format book with perfect binding and custom envelope really catches the eye with panoramic and outdoor adventure photography.
DataPath sends a “Merry Christmas” card every year, and when we are not supporting Children’s Hospital, I like to create a custom design. Nothing says holidays like a snowy backdrop and a custom ribbon letterform with a dusting of snow on top, followed by a cheery New Year’s greeting.
Here is a prime example of how a custom illustrated typeface can liven up a simple invite postcard. We wanted to provide some incentive for sales prospects who had attended webinars to discuss our software – by offering free Starbucks gift cards! To highlight this event, we created coffee-scented postcards and greeting cards. Review The[…]
In 2015, DataPath began an new yearly tradition – the annual company chili cook-off! It has since become a yearly favorite and the chili character now a mainstay in all cook-off appearances in the form of posters, emails, table-toppers and contest materials.
The team at DataPath is passionate about supporting the Susan G. Komen Race for the Cure. Each year, the staff assemble a team of runners, and commission a t-shirt design to unify their theme. The artwork is then populated to email invites, reminders, posters, table-toppers, and race materials. Having a unified and branded message helps[…]
When revamping the website for DataPath Administrative Services, we decided we wanted a casual professional personality and a creative flair with custom crafted flat material icons. Creating a family of icons that could serve as buttons across the website, as well as editorial background graphics where needed. The flat material design worked great when needing[…]
DataPath’s email campaigns have proven to be more successful with eye-catching infographics. For the HSAToday product, utilizing flat material vector designs that compliment the simplistic logo design really worked well and has been ported to other designs and website graphics. I Developed a “Grow” theme for HSAToday – www.myhsatoday.com – email campaigns which provide an[…]
The 2016 DataPath Connections Conference was held in Denver, and with a special event being held at Coors Field a baseball theme wrote itself. All collateral including signage, agendas, posters featured custom sports-themed type treatments, hand-lettered fonts, and a baseball theme to get clients excited about joining the group at the ballgame.
These customized awards were a great touch to end a conference event – and the personalized company information layouts turned out a much higher quality piece than a mass form-field imprint. Combining blue glass in the corporate blue with the clear crystal really gave these a one-of-a-kind look.
Every event where DataPath exhibits needs an attention-getting tradeshow booth, signage, collateral and giveaways. The more inviting the booth, the more foot traffic, which means more leads and happier salesmen. In 2016, DataPath expanded our event marketing presence with new booth designs in a variety of sizes to meet all the needs and budgets for[…]
DataPath Administrative Services went on the road in 2016 and presented educational seminars on employee benefits. For invitations, emails, postcards and other collateral I designed a geodesic diamond refraction pattern that could be repeated and personalized for each location. Landscapes and urban views worked especially well in the refracted pattern, and made for a very[…]
I created custom flat icons that fit each category of service DataPath provides, in order to add a little graphic flair to certain web articles/pages, and a common graphic theme for web ads/print ads, etc. The flat icons represent Billing Solutions, Payment Solutions, and CDH Account Solutions.
For the 2015 Conference season I developed a “Travel Americana” theme that could fit for any state or event, and across all areas of focus. The travel theme culminated to a similar style and text treatment at the 2015 DataPath Connections Conference in Florida, featuring an art deco element much like the hotel venue hosting[…]
Every new client on the RenewCard program receives the physical debit card, as well as supporting materials and various collateral. It’s important that all materials have the same personality and appropriate branding. Any materials coming from Support or Sales must be redesigned to fit all the current marketing material, and match the collateral received with[…]
I have been lucky to work on some great packaging designs such as Edgeware’s line of sharpeners and housewares. Edgeware produces some great kitchen tools and sharpeners, and together with Minshall & Minshall Creative, and with Mark Matthews of North Little Rock on photography, we produced an entire line of complimentary top-tier retail packaging. These[…]
This is another in the Gravity Hill series, The Cottage on Gravity Hill. Gravity Hill is a place where fantastic and unusual things occur, and gravity itself isn’t taken for granted. The theme is inspired by a bridge my friends and I would frequent in Mulberry, Arkansas.It was well known as Gravity Bridge amongst the local[…]
The Nuns on the Bus campaign continued this year, focusing on pushing immigration reform. I worked with Minshall & Minshall Creative to refresh the bus wrap artwork and signage for 2013. The NOTB Bus was recently featured on CNN and MSNBC, it’s so great to see designs I contributed to on national media getting attention[…]
I do page layout for a number of regular catalogs and brochures, including Edgeware and Smith’s Consumer Products. They specialize in sharpeners and kitchen tools, housewares, etc. Photography provided by Mark Matthews of North Little Rock. Creative provided by Minshall & Minshall Creative. Catalogs such as this require a lot of hands to produce a[…]
Retail brochure page layout for Smith’s Consumer Products. Smith’s is located in Hot Springs, Arkansas is produces abrasive knife sharpeners and other sporting goods. Photography provided by Mark Matthews of North Little Rock. Creative provided by Minshall & Minshall Creative. Catalogs such as this require a lot of hands to produce a high quality product,[…]
I do vector illustrations for technical posters and training materials. The best technical illustrations have cut-aways revealing the interior components. I achieve this by taking several high-res photos as the product is dismantled, and then adding the necessary layers. Here is a vector with an outline preview to demonstrate all the pieces.
Fortune is an example of digital painting in photoshop. The jewels are all painted, no photo sources were used as a composite.
Smith’s Consumer Products produces an attractive line of knife sharpeners, and recently added a new product to their Pro Series line of Sharpeners that are adjustable, allowing you change the angle of the blade sharpener. I produced packaging designs for the electric and manual sharpeners with Minshall & Minshall Creative, and photographer Mark Mathews, and[…]
Smith’s is one of my favorite and largest clients I have ever worked for, and they recently wanted to update their corporate logo to a “brushed metal” look. At Minshall & Minshall Creative, I created a new look that incorporates their classic Smith’s monicker into a shiny, brushed medallion with a slight drop shadow to[…]
When Loreal of North Little Rock requested a logo that shows respect for breast cancer awareness, I incorporated their usual regional logo with the pink ribbon associated with the movement. The flowing ribbon was illustrated to weave through the original logo in a graceful and feminine way that doesn’t impair the legibility of the logotext.
This illustration I did for the City of North Little Rock was developed into a web ad promoting the city’s attractions.
I love Roger from American Dad!, especially when he does drag! Here’s a composite I put together of all of Roger’s best drag outfits over the years that has grown and expanded as Roger has expanded his wardrobe. Update! Roger’s Drag Wardrobe as of 2015 Roger’s Drag Wardrobe 1.0
Here is an example where digital painting and photoshop skills really come in handy. I photographed the sign in The Heights (Little Rock, Arkansas) in order to create a frosty winter backdrop to advertise holiday specials for Thinc Marketing, Inc.
Catalogs are always a great deal of work, and such a feat requires page layout, photoshop, illustration, copy editing, photography, etc. I usually do a little bit of everything when it comes to a project like this, and it requires Marketing agents, Photographers, Creative Directors, Graphic Designers, Executive input, Printers. Lots of fingers are in[…]
This is a student Graphic Design project I did while attending UAFS. I received two ADDY awards for this project, one for Graphic Design Best in Show for my Retail Package Design, and one for the Petgea Logo Design. For the package itself, I used blister packages I found at a retailer, designed the inner[…]