© 2013 jobymiller Smith's Adjustable Edge Pro Electric Knife Sharpener Packaging

Smith’s Adjustable Knife Sharpeners Packaging

Smith’s Consumer Products produces an attractive line of knife sharpeners, and recently added a new product to their Pro Series line of Sharpeners that are adjustable, allowing you change the angle of the blade sharpener. I produced packaging designs for the electric and manual sharpeners with Minshall & Minshall Creative, and photographer Mark Mathews, and created in-house prototypes for Sales and Marketing approval.

Once these designs were finalized, the artwork and dielines were transferred to the printer/manufacturers China for mass production.These package designs now appear on a variety of Sporting Goods store shelves, such as Wal-Mart, Dick’s, Cabella’s, and Lowe’s.