Branding created in cooperation with Arkansas Beef Council for the annual Arkansas’s Best Burger Contest, this identity was designed to celebrate the state’s thriving restaurant scene while encouraging residents to explore local diners, cafés, and hometown favorites. The bold, inviting visual style reflects the excitement of friendly competition and Arkansas food, giving the event a memorable identity that promotes local businesses, highlights quality ingredients, and inspires food lovers to discover the next great burger across the Natural State. This statewide competition celebrates Arkansas restaurants and their commitment to using 100% beef in crafting their burgers.